Optimizing
conversion rates is a goal shared by all e-commerce websites. One of
the increasingly popular ways to optimize conversion rates is
performing A/B testing. The process tests two versions of a website
and checks which one has been able to generate more converts. There
are several tips that are recommended for performing an A/B test:
-
Do not launch the two versions during different time frames. Split the traffic between the two versions.
-
Test one element at a time. So, if you want to know which design and which content gives the best conversion rates, then perform an A/B test on both of these aspects separately.
-
Conduct a test for a sufficient duration of time.
-
Do many A/B tests.
There
are some significant site elements whose A/B testing can help store
owners of a Magento website generate better sales. Let us see which
elements are they:
Call-to-action
buttons
CTAs
invite customer action and thus, are major attributes that contribute
towards e-commerce sales. Prominent CTAs include the buy button, the
sign-in button, and the add-to-wishlist button. There can be
different ways in which these significant actions can be invited from
a website visitor. For instance, a CTA could be green or red in
colour. The question would be which one optimizes more conversions.
A/B tests on a variety of attributes such as colour, shape, text, and
size of a CTA can help you create a call-to-action button that drives
maximum sales.
Product
Titles & Descriptions
Whether
a product title and description with relevant keywords better at
generating sales or simple product titles with keyword-rich
descriptions or a keyword rich product title with a catchy
description? You may try all possible variants and find out. Apart
from A/B testing the content of product titles and descriptions, you
must also consider performing an A/B test on their font and style.
Single
Page Checkout v/s Multi-Page Checkout
While
a single page checkout process is thought out to be a more desirable
check-out process, results could be different for different stores. A
multiple-checkout process could also be a winner, especially if the
number of fields is the same in both the processes. With an A/B test
you can positively gauge which one works best for your online sales.
Product
Images
A
product image is the most significant attribute of any e-commerce
website. Significant variants of product images that must be
considered for A/B testing are images of products being worn by a
person or standalone product images, product images or product
videos, and variations in product background.
It
is worthy to note that A/B tests on the above-mentioned elements can
be easily performed with the help of the A/B testing Magento module.
If
you wish to optimize your Magento store for better sales and
converts, allow us to help.
