4 Store Elements Whose Testing Can Boost Your Sales

Optimizing conversion rates is a goal shared by all e-commerce websites. One of the increasingly popular ways to optimize conversion rates is performing A/B testing. The process tests two versions of a website and checks which one has been able to generate more converts. There are several tips that are recommended for performing an A/B test:

1. Do not launch the two versions during different time frames. Split the traffic between the two versions.
2. Test one element at a time. So, if you want to know which design and which content gives the best conversion rates, then perform an A/B test on both of these aspects separately.
3. Conduct a test for a sufficient duration of time.
4. Do many A/B tests.

There are some significant site elements whose A/B testing can help store owners of a Magento website generate better sales. Let us see which elements are they:

Call-to-action buttons

CTAs invite customer action and thus, are major attributes that contribute towards e-commerce sales. Prominent CTAs include the buy button, the sign-in button, and the add-to-wishlist button. There can be different ways in which these significant actions can be invited from a website visitor. For instance, a CTA could be green or red in colour. The question would be which one optimizes more conversions. A/B tests on a variety of attributes such as colour, shape, text, and size of a CTA can help you create a call-to-action button that drives maximum sales.

Product Titles & Descriptions

Whether a product title and description with relevant keywords better at generating sales or simple product titles with keyword-rich descriptions or a keyword rich product title with a catchy description? You may try all possible variants and find out. Apart from A/B testing the content of product titles and descriptions, you must also consider performing an A/B test on their font and style.

Single Page Checkout v/s Multi-Page Checkout

While a single page checkout process is thought out to be a more desirable check-out process, results could be different for different stores. A multiple-checkout process could also be a winner, especially if the number of fields is the same in both the processes. With an A/B test you can positively gauge which one works best for your online sales.

Product Images

A product image is the most significant attribute of any e-commerce website. Significant variants of product images that must be considered for A/B testing are images of products being worn by a person or standalone product images, product images or product videos, and variations in product background.

It is worthy to note that A/B tests on the above-mentioned elements can be easily performed with the help of the A/B testing Magento module.

If you wish to optimize your Magento store for better sales and converts, allow us to help.